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Dynamic e-mail marketing content showing different products to different subscribersPredictive suggestions suggesting items before consumers searchAutomated projects activated by particular behavioral signalsReal-time budget allotment to the best-performing imaginative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand name awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, outshining normal campaign standards.
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